A brand identifies a business’s product, service and organization through a combination of a name, symbol, design and colors and often incorporates a slogan or catch phrase. A brand is a unique personality for a business and differentiates your business from your competitors. A powerful brand is the most valuable asset to a marketing plan and evokes emotions, creates associations, and builds loyalty. A brand instills confidence in a business, product or service doing exactly what the customer already believes it will do. Successful branding goes beyond look and feel, it communicates the right message at the right time through the right people. A brand must be an integrated, cohesive brand that maintains its integrity across all media. It is important that At Speed has a recognizable brand for the organization and then incorporates the brand across all aspects of the marketing campaign. Vitruvian Group, Inc. works with its clients to design and develop eye catching and memorable brands.
It is important that a company have a corporate identity to establish itself as an organization that is professional. A corporate Identity is composed of business cards, letterhead and envelopes, all with the organizational brand incorporated on them. Vitruvian Group, Inc. works with its clients to design and develop eye catching and memorable corporate identities that incorporate the brand with the same look and feel as their web site and marketing materials, always communicating the same message.