A well designed and informative web site will not only provide important information to members and prospective members, it will present a strong online presence for your association. Vitruvian Group, Inc. works with its clients to develop a strong site map outlining the pages and hierarchy of the web site. Once the site map has been organized, Vitruvian Group, Inc. researches a content managements tool, like WordPress themes, or designs a custom graphical user interface that will incorporate the company brand and site map. Vitruvian Group, Inc. then researches other competitor web sites to help develop new content and see what similar competitors are doing on their web sites for ideas. Throughout the process, Vitruvian Group, Inc. meets with its clients to review progress and ensure the project is on track and any changes are incorporated as needed. A Vitruvian Group, Inc. web site will:
- Present a professional image of your company on the World Wide Web. A well designed web site is a great way of instilling customer confidence in your business. These days, every one assumes a business has a web site and you needs to ensure yours is great looking and informative.
- Provide improved customer service. Your web site is open to the world 24/7, 365 days a year!! Unlike office hours that are normally 9-5 M-F, your web site can be accessed at any time and from anywhere in the world.
- Promote your company. Your web site is an online brochure that can be changed at any time. A web site is easier, cheaper, and quicker to update than print materials and will provide visitors with more comprehensive information at the click of a mouse.
- Gather information and generate valuable leads. Your web site can collect visitor information in its log files. By analyzing these log files and incorporating Google Analytics, Vitruvian Group, Inc. can find out information about what people are looking at on the web site and then adjust its marketing strategy accordingly.
“I can’t find anything!” is one of the main reasons visitors leave a web site…this is the last thing that you want to hear! If the site is easy on the eyes, simple to use, credible, and relevant, visitors will stick around for a while longer. It’s like building a house, first you need a well thought out blueprint. It is important to use clear, simple, logical words for labeling menus, categorize content logically, and make navigation intuitive. Vitruvian Group, Inc. works with its clients to develop a strong foundation to build their web site on.
Web Design Fundamentals
When developing the site map or designing the graphical user interface, it is important to use the right amount of elements to show your point without overloading the customer with too much information. The web site needs to display things in a way that makes everything clear and easy to browse, with the most important “stuff” above the fold/scroll. Keeping things simple will ultimately make the web site user friendly while using a readable size font size and face will allow customers to read the content easily. Finally, to limit the amount of scrolling on the web site, it is key to track the dimensions and amount of content on each page. Vitruvian Group, Inc. uses these deign fundamentals in all their web site designs.
Web Site Graphical User Interface
Human beings are visual creatures and although they say beauty is in the eyes of the beholder, there are things you can do with your web site design to make it visually appealing to most everyone. Things like centering the web site on the page, using colors that are easy on the eyes, laying things out in a logical manner, and keeping everything relatively clean and simple will ultimately make your web site likeable. Vitruvian Group, Inc. will ensure that the new web site incorporates these fundamentals with the new brand.
So what does all this mean?
Online consumer research studies confirm when visitors land on a web site they experience “stay” or “go” moments within the first TEN seconds! You are likely to only get one chance to impress visitors on its web site. Vitruvian Group, Inc. feels it is imperative that your web site be visually appealing, have the right information the visitor is looking for and of course it needs to work! Otherwise, the visitor will go somewhere else. Your web sites main goal is to get the intended audience to take action.